User Feedback Tools: How Integrate into Development Process

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Rafael Timbó
Rafael Timbó
Chief Technology Officer

Table of Contents

Integrating user feedback tools into your development process can help move your product and software forward, and give it a boost in user experience.
Published on
January 9, 2023
Updated on
April 12, 2024

As a startup or tech company, you're always looking for ways to improve your product and get an edge over the competition. One of the best ways to do this is by integrating user feedback into your development process. This can help you identify and fix problems with your product before it's too late. In this blog post, we'll discuss what is user feedback and how to maximize and integrate user feedback into your development process. We will also discuss 10 of the best customer feedback tools.

What Is User Feedback?

User feedback is the bread and butter of any software development process. It helps developers understand how users interact with their software, what features they like and don't like, and what areas need improvement. User feedback is any actionable insight gleaned from customer interactions that can help improve the customer experience or satisfaction.

There are many ways to collect user feedback. The most common method is through surveys, administered either in-app or via email. Other methods include customer interviews, focus groups, and webinars. Whatever method you choose, it's important to ensure that you're collecting actionable feedback that you can use to improve your software.

User feedback is important because it helps you understand your customers' needs and wants. It's also important because it can help you improve customer satisfaction and loyalty. Moreover, user feedback can help you identify areas of your software needing improvement and make better product decisions.

If you're not collecting user feedback, you're missing out on valuable customer insights that could help improve your software. Moreover, you're not giving your customers a voice, which can lead to customer churn.

6 Ways To Maximize Integration With User Feedback Tools

Integrating customer feedback into your development process can be a great way to improve the overall quality of your software. It can also help you identify and fix bugs more quickly. Here are six ways to maximize the integration of customer feedback into your development process:

Use Customer Feedback Software To Collect User Experiences

As a software developer, you likely already use customer feedback to improve your products and guide your development process. But did you know that customer feedback software can also collect user experiences?

Using customer feedback software to collect user experiences is a great way to maximize your integration with a customer feedback tool. By doing so, you can better understand how your customers use your software and what their needs are.

Many customer feedback software tools are available, but not all offer the same features. Some customer feedback software tools allow you to collect visual feedback, while others focus on customer responses.

A visual feedback tool is incredibly valuable, as it allows you to see how your customers use your software. This can help identify areas of improvement or potential problems. Customer responses, on the other hand, provide written feedback that you can use to improve your customer experience. While customer responses can be helpful, they should not be the only source of customer feedback you collect.

Create Product Teams To Determine the Type of Feedback To Collect

As your software development team grows, you'll likely find internal teams that focus on different aspects of the product. At this point, it's important to start thinking about how user feedback will integrate into your development process.

One way to do this is by creating product teams responsible for collecting feedback from users. This way, you can ensure the involvement of all the right people in making decisions about what types of feedback to collect.

User feedback tools can be a great way to collect feedback from users. However, it's important to collect the right  types of feedback. Otherwise, you may end up with a lot of data that doesn't help you improve your product.

When you collect feedback from users, you should focus on getting feedback that will help you make decisions about the product. For example, you might want to ask users about their experience with the product, what they think of the current features, and what they would like to see in future versions.

Manage Feature Requests With Automation

Integrating user feedback into your development process can help internal teams make better product decisions. Automating the management of feature requests can also help customer feedback get routed to the right people on your team.

Feature requests are a common type of user feedback. User feedback tools like Canny often have a dedicated section for feature requests. However, managing feature requests manually can be time-consuming and inefficient. Additionally, it can be difficult to get an overview of all the requests made.

This is where automation comes in. Automating the management of feature requests can help save time. When it comes to user feedback, automating the management of feature requests is a no-brainer.

Collect Multiple Sources of Feedback All in One Place

The power of feedback lies in its ability to help you make informed product decisions. But to get the most out of feedback, you need to collect it from multiple sources and manage it effectively.

One of the best ways to do this is to use a customer feedback tool that allows you to collect feedback from multiple sources in one place. This way, you can easily keep track of all the feedback you're getting and integrate it into your development process.

When you use a customer feedback tool, you can ask software user feedback questions that help you collect the information you need to make informed product decisions. And by keeping all your feedback in one place, you can easily see what's working and what needs improvement.

Feedback management is an important part of any software development process. By using a customer feedback tool, you can get the most out of your feedback and make the best possible product decisions.

Increase Response Rates Through Better Delivery

When it comes to product decisions, software user feedback is critical. Asking the right questions and getting high-quality feedback can make or break a product. But feedback management doesn't stop there. How you deliver feedback requests to your users can also affect response rates. The best way to do this is to make it as easy as possible for customers to give feedback.

Easing the process of giving feedback can be easily achieved in a few ways:

  • By allowing customers to give feedback directly through the product
  • By sending follow-up emails after a customer has had time to use the product
  • By providing multiple ways to give feedback (e.g., through a customer support portal or social media)  

Share Your Results With Product Teams

The first step to getting the most out of your customer feedback tool is to share your results with product teams. By doing this, you can be sure that product decisions are made with feedback in mind. This also allows for better feedback management, as teams can see how customer feedback impacts the development process.

Product teams need to be aware of the feedback collected to make informed decisions. Sharing feedback promptly helps in its inclusion in the decision-making process. Additionally, the feedback format should be easy to understand and digest. Presenting feedback in an organized and concise way will help teams make the best use of the information.

Sharing feedback with the product teams helps create a feedback loop. Customer feedback is used to inform product decisions, and the feedback loop helps ensure that customer feedback improves the product. By sharing your results with product teams, you can help create a feedback loop that maximizes the impact of customer feedback.

Why Software User Feedback Is Important

User feedback is essential for the success of any software development project. It allows developers to understand how users interact with their software and identify areas for improvement. It further helps developers assess the effectiveness of their software and make necessary changes to ensure it meets users' needs. This ensures an increase in productivity and a better user experience.

User feedback also allows developers to track the progress of their software development projects. By understanding how users interact with different features of their software, developers can identify which areas need further improvement. This allows them to focus their efforts on areas that will have the greatest impact on the success of their project.

In addition, user feedback can help developers gauge user satisfaction with the software. This information is valuable in planning future development efforts and marketing campaigns. Finally, user feedback can help developers build relationships with their users. These relationships are essential for the success of any software development project. They allow developers to gain insights into users' needs and expectations. They also help developers build trust with their users.

10 Best User Feedback Tools

Customer feedback is vital to the success of any software development project. It helps you assess whether your product meets user needs, and allows you to make necessary changes during the development process.

There are many different customer feedback tools available, each with its advantages and disadvantages. Here is a list of 10 of the best customer feedback tools: is a product management tool with built-in user feedback software, making it one of the best customer feedback tools on the market. It allows you to collect user feedback and integrate it into your development process, so you can build digital products that users love. enables you to collect, tag, and track feedback, helping you make data-driven decisions about your product. The user feedback software also allows you to segment users and target specific groups with surveys.

With, you can also sync existing data from other tools like Google Analytics, so you can get a complete picture of how your digital products are performing. And because it's built for product teams, you can easily share feedback with your team and get everyone on the same page.


Pendo is a product management tool with versatile feedback features that digital product managers can use to collect user feedback and turn it into valuable insights.

Pendo allows you to create in-app walkthroughs and tooltips to guide your users through your product. You can also use Pendo to track user engagement and collect feedback with surveys. Pendo further allows you to collect feature requests for your digital product. You can also group and filter feedback by several categories, such as user cohort, customer type, or feature.

Digital product managers can use Pendo to get a 360-degree view of their digital products and users. With Pendo, you can see how your digital product is being used and which features are most popular with your users.


As digital products become more commonplace, the need for customer feedback has increased. Qualaroo is one of the best customer feedback tools available, and its unique features make it perfect for integrating into your software development process.

Qualaroo allows you to collect feedback at key points in the customer journey, which is invaluable for understanding how users interact with your product. You can also use Qualaroo to target specific segments of users, which is perfect for getting feedback from your most active users.

Qualaroo also has a great feature called Nudge, which allows you to send targeted feedback requests to users based on their behavior. This is perfect for getting feedback on specific features or areas of your product.


UserVoice is feedback management software that helps you collect and organize feedback from your users. It provides a feedback widget that you can add to your app or website, making it easy for users to submit feedback. UserVoice empowers internal teams to share product feedback and makes it easy to prioritize feedback based on input from stakeholders.

UserVoice feedback widget is one of the most unique feedback tools available. It allows you to customize the feedback widget to match your brand, and it also provides various integrations that make it easy to integrate feedback into your development process.


Productboard is a product management system that enables companies to prioritize features and ideas by measuring customer satisfaction. It consolidates feedback from multiple sources including app store reviews, social media, support tickets, and surveys. This app feedback is then used to create a product roadmap.

Productboard also allows you to share features you intend to build with internal stakeholders and get feedback early on in the development process. This way, you can make sure you are building the right things for your customers.


Usersnap enables a user to collect visual feedback via video, screenshots, and annotated pictures and to record their screen. It also allows micro surveys to get qualitative feedback from app users.

Usersnap integrates with many project management tools — such as Asana, Jira, Trello, and Pivotal Tracker — to make it easy to integrate feedback into your development process. Usersnap further collects all visual feedback in a single platform, making it easy to track and manage.


Usabilla is a customer feedback tool that helps you gather insights from your app users. It offers the ability to create brandable forms and buttons that blend easily on your website or app. You can use it to target specific app users and gather feedback on their app experience. Additionally, Usabilla provides detailed analytics so you can see how your app is performing and what areas need improvement.

GetFeedback recently acquired Usabilla, a company that specializes in customer feedback tools.


Podium is a communication platform with an automated review tool to help you get more customer feedback. It allows the creation of automated responses to commonly asked questions. Podium sends a real-time notification to your team upon receiving feedback, so you can take action quickly. It also allows you to segment feedback by channels, devices, and operating systems through their dashboard. The dashboard further enables you to manage your reputation by sorting and responding to reviews across multiple platforms.


Canny is a feedback software app that allows you to collect and track feedback from your users. It has a ranking system that helps score feature requests, which is great for development teams who need to prioritize their backlog. It also allows the grouping of similar feature requests and feedback, so you can easily see which areas need more work. Overall, it's a great tool for keeping track of customer feedback and ensuring your development team is responsive to user needs.


GetFeedback is a customer experience management platform that has a suite of tools to help you collect and act on customer feedback. It has a simple interface that allows you to quickly create surveys and track responses in real time. GetFeedback can also integrate with your existing software development tools, making it easy to collect and act on user feedback.

Find Talent Skilled in Software User Feedback Tools

If you're looking to integrate software user feedback into your development process, one key step is finding talent skilled in using feedback tools. Fortunately, there are many ways to find such talent. One option is to use a talent marketplace like Revelo. At Revelo, we partner with hundreds of companies, helping them scale their engineering teams quickly and cost-effectively. We have a large network of pre-vetted remote software engineers in Latin America, many of whom have experience with app feedback tools. Contact us today to learn more about how we can help you find the talent you need.

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