Accelerating Digital Transformation for Business Growth

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Bruna Vasconcelos
Bruna Vasconcelos
Head of People

Table of Contents

Discover key approaches for accelerating digital transformation to ensure your company stays competitive and relevant in today's digital landscape.
Published on
March 5, 2024
Updated on
April 11, 2024

To keep up with rapidly growing markets, many businesses resort to accelerated digital transformation to remain competitive and relevant. Digital transformation involves integrating digital technology into all business areas, fundamentally altering how operations are conducted and value delivered to customers.

But to avoid falling behind once the transformation phase is over, the changes must go beyond traditional roles like sales, marketing, and customer service. Instead, the changes should encompass the entirety of your organization, including supply chains, human resources, and management. The COVID-19 pandemic offered reliable proof that companies that accelerated their digital transformation could maintain their status during the economic downturn—and long afterward.

This article will explore the concept of digital transformation and strategies that help businesses accelerate this process.

What Is Digital Transformation?

Digital transformation is a continuous process of integrating digital technology into all facets of a business, fundamentally changing how it operates and delivers value to customers. In addition to technology, it also involves a cultural shift that requires organizations to continually challenge the status quo, experiment, and become comfortable with failure. This bold reimagining of business in the digital age is about automating processes and leveraging technology to enhance strategic decision-making and customer engagement.

For example, companies like Netflix and Amazon have become the faces of digital transformation, as both companies have embraced digital innovations such as streaming technology and advanced data analytics to disrupt traditional business models in the entertainment and retail industries.

Netflix successfully shifted the paradigm from cable TV to on-demand streaming, while Amazon transformed from an online bookstore to a global e-commerce and cloud computing giant. Both companies built their success on a digital-first approach, setting new standards for customer experience and expectation.

The push towards digital transformation gained extraordinary momentum due to the COVID-19 pandemic, which pushed most companies toward remote work policies and digital workflows. Companies had to pivot and adapt quickly, with employees working from home and consumers relying on online services.

Digital platforms and software development tools to increase your team’s productivity have become mission-critical, enabling businesses to operate in an environment where face-to-face interaction is limited. The rapid adoption of cloud computing, artificial intelligence, and cybersecurity solutions continues to be paramount in this transition.

Why Businesses Need to Accelerate Digital Transformation

Accelerating digital transformation is no longer just a competitive advantage—it's a business imperative. Companies that are slow to embrace digital advancements risk becoming obsolete as consumer preferences shift toward more intuitive and connected digital experiences. That's why management often gives customer satisfaction priority over profitability.

Digital transformation not only enables businesses to meet these evolving demands but also helps streamline operations, dismantle operational silos, and enhance efficiency through automation. Data analytics also provides valuable insights, driving strategic decision-making and innovation, especially when it includes consumer data.

Numerous benefits underscore the importance of digital adoption at a fast rate, with many companies experiencing significant growth in revenue and profit margins compared to their counterparts that maintained more traditional processes.

Organizations that expedite their digital journey do not just prosper financially but also achieve higher levels of customer satisfaction and a significant improvement in employee engagement. This correlation highlights digital transformation's integral role in implementing training and an open feedback loop throughout the organization.

Digitalization is important beyond mere technology implementation because it has a broader impact on company culture and customer relations.

Strategies to Accelerate Digital Transformation

Before delving into specific strategies to accelerate digital transformation, it's crucial to understand that this process requires a holistic approach beyond implementing new technologies. It involves a fundamental shift in how your organization operates, from its culture to operating models.

Develop a Clear Vision

The first step in accelerating digital transformation is developing a clear and compelling vision for your digital acceleration journey. That's because Agile isn't a trend to be followed blindly. Having a clear vision isn't only about having a purpose but also a way to keep your employees and partners motivated, even as challenges may seem to hinder progress.

Make sure to align your business strategy with the team structure and communication methods, choosing between synchronous and asynchronous communication to ensure buy-in from all levels of the organization. This helps minimize conflict later on when projects and decisions have higher stakes.

Embrace Agile Methodologies

Adopting agile methodologies increased speed in delivering digital initiatives, with two-thirds of companies accelerating their software development. The Agile software development life cycle involves breaking down large projects into smaller, manageable tasks and iterating quickly based on feedback. This approach helps your organization respond more quickly to changes in the market, accelerating your digital transformation efforts.

According to Agile's recent survey, businesses reported implementing Agile methodologies across all departments. In fact, this cross-pollination of Agile increased nearly 50% in a single year. That's particularly noticeable, with more than half of the replies indicating that they prefer the hybrid work environment that Agile awards them.

Some resistance is often a normal part of the Agile transformation process. As long as leaders still emphasize the importance of embracing digitization changes and remain open to employee feedback, it’s possible to amend the process to better suit your company culture.

Leverage Data for Decision Making

Agile data analytics is at the heart of decision-making processes, allowing organizations to make informed choices and track the progress of their digital initiatives. Using business intelligence and data analytics tools uncovers insights that drive strategic decisions and operational efficiencies.

An Agile approach to digitizing your organization enables leaders to gather data from all departments more efficiently. Ideally, leadership then uses the data to identify bottlenecks and inefficiencies in your processes, guiding future decisions with more confidence.

Enhance Digital Literacy

Empowering your workforce with the necessary skills for the digital age is paramount, as the gap could hinder your adoption of new technologies, which may lead to organizations falling behind the competition. From providing training and development opportunities to enhancing digital literacy across the organization, make sure that all employees contribute to and support digital transformation efforts.

Embracing innovation is necessary to create an environment where employees are encouraged to continuously learn through workforce development programs, experiment with new ideas, and take calculated risks. Such a culture fuels creativity and innovation, driving your digital transformation efforts forward. As the culture of continuous improvement takes hold in an organization, software developer onboarding and recruiting efforts become bolstered by a higher-quality candidate pool.

Partner Strategically

Forming strategic partnerships accelerates digital transformation by hiring tech experts and implementing cutting-edge solutions. By encouraging the use of digital systems and environments rather than physical ones, Agile transformation makes sharing operations and insights with service providers easier.

Collaborating with tech companies and startups provides the necessary momentum to drive transformation by expanding your network to include many tech providers. Organizations might work with some of these companies long-term to develop custom solutions such as applications and websites. Their expertise in their respective tech fields is often valuable, especially for a less technical workforce.

Measure Progress and Iterate

Track the progress of your digital transformation and iterate based on outcomes. Establishing key performance indicators (KPIs) and regular reviews helps adjust strategies and tactics to foster continuous improvement and alignment with business objectives.

Concerning software development, in particular, focus on metrics such as time-to-market, development cycles, and patch rollouts for maintenance and fixing minor bugs. Like other productivity and efficiency metrics, storing the past few months of your software project work history in a project management tool may reveal hidden patterns and ways to optimize the process.

Measuring Employee Productivity During Digital Transformation

As businesses push forward with digital advances, understanding the effects on workforce efficiency is paramount. For one, the integration of new technologies and revamped processes has the potential to either boost or impede the performance of employees. Consequently, you'll need to implement robust monitoring systems to track productivity levels during the more critical parts of the transformation processes.

Tracking progress and setbacks helps leaders understand how teams and users react. A survey by KPMG, a multinational professional services network, found that 60% of respondents cited data and technology helping their internal audit teams. Using Robotic Process Automation (RPA) and machine learning, organizations build an internal wealth of relevant and up-to-date data.

Measuring the rate of productivity helps teams evaluate the pace at which projects get completed. If an adjustment needs to be made, you'll be more equipped to predict the time required to resolve any issues.

Accelerate Development With Revelo

Your digital transformation journey, while essential, might be challenging. That's why finding the right support and talent helps accelerate your development and transformation efforts. At Revelo, we match U.S. businesses with proficient software developers from Latin America who are time-zone-aligned and rigorously vetted for technical skills, soft skills, and English proficiency.

Furthermore, our team will handle the onboarding process, including payroll, benefits administration, taxes, and local compliance, providing support throughout the developer’s time with you. All you have to do is contact us with the scope and requirements of your project, and we'll help you hire remote developers for your team.

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