Digital Innovation: Impact, Best Practices, and Examples

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Bruna Vasconcelos
Bruna Vasconcelos
Head of People

Table of Contents

Uncover the impact of digital innovation and learn about best practices to incorporate into your business’s digital innovation strategy.
Published on
March 7, 2024
Updated on
April 11, 2024

Digital innovation has become a main component of today’s economy, influencing how businesses operate, compete, and interact with their customer bases. Advancements in digital technologies are constantly emerging, causing companies to react and shift strategies to maintain a competitive edge. Organizations that fully embrace the new digital era and the innovation that comes with it will be better equipped to thrive in the modern marketplace.

This article explains what digital innovation is and how it impacts modern businesses. It also explains some of the best practices associated with digital innovations and provides examples of companies successfully leveraging them.

What Is Digital Innovation?

Digital innovation is the use of digital technology to enhance current or new business models, products, or services. Digital innovation is a broad concept that integrates into all areas of a business, transforming how it operates and delivers value to customers. Incorporating digital technologies into a business can result in increased productivity, new revenue streams, and the ability to tap into previously unexplored markets.

Digital innovation applies new and advanced technologies, including artificial intelligence (AI), machine learning, cloud computing, blockchain, and data analytics, into business practices to increase efficiency and productivity. While these technologies help prevent digital disruption and provide numerous advantages for businesses, the successful use of these digital technologies allows companies to enhance customer relations and invent new products and services.

How Do Digital Innovations Impact Business?

Digital innovations help transform and improve businesses, giving them a competitive advantage in an ever-changing market. Incorporating new technologies and leveraging them to provide digital solutions can have lasting positive effects. Digital innovation can shift company culture toward adaptability, collaboration, and continuous learning. Some ways that digital innovations are significantly impacting businesses include:

  • Decision-making: Businesses can leverage digital technologies, such as advanced analytics and big data, to make decisions based on data-driven insights. Companies use data-driven decision-making to enhance the efficiency and accuracy of the business’s strategy. It also provides insights into market trends, customer behavior, and potential risks.
  • Productivity: Digital innovation helps companies streamline workflows and business operations, increasing productivity. Leveraging automation technologies allows employees to focus on strategic work instead of repetitive tasks. For example, the Internet of Things (IoT) and blockchain, which provide real-time tracking and transparent data management, simplify supply chain management.
  • New revenue streams: Embracing digital innovation allows organizations to grow their business by tapping into new markets. Companies may expand their reach using online marketplaces, mobile applications, and social media platforms. Other new revenue streams may come from digital advertising and data monetization.
  • Communication: Digital platforms can facilitate effective communication within an organization. For more efficient productivity, collaborative software and secure messaging apps can streamline communication between teams, management, and stakeholders. This digital innovation leads to better collaboration, teamwork, and a more engaged workforce.
  • Customer experience: Digital innovation can facilitate the creation of personalized customer experience. Predictive analysis of customer data can help companies better segment customers who can receive tailored marketing campaigns, products, and services based on their wants and needs. Businesses can also improve customer service through digital technologies such as chatbots and virtual assistants.

Examples of Digital Innovations

Companies that embrace digital innovation and leverage it to improve business operations and deliverables maintain a competitive edge. In 2023, many businesses began integrating generative AI into their workspaces to increase productivity. Google, Adobe, and IBM used the new AI technology to refine their products and services.


Tech giant Google has been at the forefront of digital innovation for years and continues to develop digital technologies. Google began calling itself an AI-first company seven years ago and has continued to leverage AI and explore new possibilities through innovation.

This year, Google has enhanced its products and services by using AI to better assist customers. Google has added AI to Gmail with its new "help me write" feature. Google Maps has also undergone some changes as Google now uses AI to blend billions of images to create an “immersive view” for users to experience their route before taking it.


Adobe produces software products in digital marketing, graphic design, video editing, and web and software development. Traditionally, Adobe packaged and sold software products separately. Over the past ten years, Adobe has shifted to selling a subscription-based Creative Suite. This software as a service comes with cloud storage, regular updates, and customizable subscription plans for subscribers.

In 2023, Adobe rolled out over 100 updates to its Creative Cloud Suite. These updates included new digital technologies based on generative AI. Some new AI capabilities include text-to-vector graphics in Illustrator, AI-powered photo editing, and generative fill in Photoshop.


IBM is a long-time technological innovator and has recently used digital technologies to expand into AI, blockchain, and cloud computing. A recent global survey conducted by IBM indicated that half of the CEOs surveyed in the report have already integrated generative AI into their deliverables. IBM is also investing heavily in generative AI.

In 2023, IBM launched Watsonx, an AI and data platform that helps businesses accelerate the impact of AI technology. With the success of Watsonx, IBM has also reported opening a $500 million venture fund that will invest in ecosystems based on AI innovation, creating partnerships with startups and established organizations. IBM believes investing in generative AI will continue to be profitable through 2030 and projects that it will generate close to $16 trillion in productivity.

Best Practices for Digital Innovation

Digital innovation offers a range of advantages to companies that leverage it correctly. To get the most out of new technologies and the opportunities they present, companies should abide by several practices to ensure they are using them effectively.

Developing a digital innovation strategy is vital for organizations that hope to get the most out of digital technologies. A sound strategy that incorporates best practices will maintain operational efficiency and minimize risks while uncovering opportunities for growth and scalability. Some best practices to incorporate into digital innovation strategies include:

  • Embrace digital innovation: Embracing digital innovation involves using new technologies and methodologies to enhance business practices, products, and services. Digital innovation can provide tools and strategies to improve business practices, build better customer relationships, and attract top talent. By incorporating digital innovation into company culture, businesses open the door to new possibilities and continuous improvement.
  • Secure leadership commitment: For digital innovation to take effect in a company, all levels of staff must buy in. Securing commitment from C-suite executives means receiving the funding, resources, and involvement needed to integrate new technologies into the business strategy. Leadership support for digital innovation forms the bedrock of a company culture that experiments and pushes the boundaries of what’s possible.
  • Focus on customer needs: New technologies can provide insight into a customer base’s needs and pain points. Digital innovation driven by customers can create more relevant and successful products and services, providing more value. Putting customers first is vital to maintaining a competitive edge as technology evolves.
  • Adopt Agile methodology: An Agile methodology is an approach to project management that breaks a project into phases, focusing on constant improvement and collaboration. Companies can use Agile methodology to navigate a technical environment that is constantly changing. While many associate Agile with software development, adopting its approach to digital innovation can help businesses become more responsive and efficient.
  • Remain transparent: Transparency involves openly sharing information about company operations, including business processes, decisions, successes, and failures. Keeping open lines of communication throughout the internal processes of digital innovation will foster a culture of trust from stakeholders to employees. Maintaining transparency is also a best practice as it ensures ethical behavior and accountability.
  • Adapt and refine: The technology landscape continuously changes, which means business goals and strategies must adapt. New technologies and competitor innovations may cause business initiatives to become obsolete. Constantly adapting and refining objectives and strategies can offset stagnation and allow for dynamic and responsive innovation.

Drive Digital Innovation With the Right Talent

Digital innovation can have a tremendously positive impact on company culture, customers, and staff. Determining and implementing the correct new technology for your company can give your business a competitive edge. Hiring a highly capable software development team can help kick-start your company’s journey into new digital technologies, and talent acquisition companies like Revelo can help.

Revelo provides a talent pool of highly qualified Latin America-based developers who are time-zone aligned with your business. Our developers are rigorously pre-vetted for technical, soft, and English language skills. At Revelo, we offer companies support through onboarding, covering difficult areas such as payroll, benefits administration, local compliance, and taxes. We also help throughout the developer’s tenure to ensure continued engagement and retention.

Contact us to learn how we can help you build a development team to enhance your digital innovation initiatives.

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