The Story

Diego Tognola, Head of Engineering at Repurpose.io, has spent nine years helping content creators solve a deceptively complex problem: distributing content across every major social platform without the manual overhead. That product runs on a globally distributed engineering team — and keeping that team staffed with people who actually fit the culture was the real challenge. By partnering with Revelo, Repurpose.io moved away from sifting through stacks of applications and toward a targeted, high-signal hiring process that consistently surfaced engineers worth talking to.

The Quick Take

Repurpose.io needed experienced engineers who could integrate quickly into a distributed team and hold their own on engineering standards — especially as AI tools raised the stakes for code quality. Revelo made the search short and the hit rate high.

The Vision / Challenge

Repurpose.io's engineering team operates across four time zones, building and maintaining the infrastructure that automates cross-platform content distribution for creators worldwide. As AI tooling accelerated development speed, Diego's priority shifted: he needed engineers who were experienced enough to uphold strong practices without a long ramp-up, and aligned enough with the team's culture to contribute from day one. Traditional hiring — sorting through hundreds of applications to find a handful of real fits — wasn't cutting it.

The Big Ideas

Standards don't survive speed without the right people.
AI tooling has made it easier to ship code fast. It's made it harder to ship code that lasts. Diego needed engineers who understood the difference — people who wouldn't let velocity become an excuse for shortcuts.

Distributed teams need engineers who can self-direct.
With four time zones in play, Repurpose.io can't rely on constant oversight. Senior engineers who are already aligned with the team's practices and ways of working compress the bootstrapping phase significantly and reduce the coordination overhead that slows distributed orgs down.

Hiring should surface signal, not volume.
The cost of a bad hire in a small, distributed team is high — not just technically, but culturally. Diego needed a process that filtered for fit before he ever got on a call, not one that made him wade through noise to find it.

The Revelo Partnership

Repurpose.io partnered with Revelo to staff a distributed engineering team with senior nearshore talent — without the friction of high-volume recruiting. Diego sent a one-pager. Revelo came back with candidates he actually wanted to speak to. That pattern repeated consistently, with a low failure rate and fast time-to-productivity. Revelo's ability to understand what Repurpose.io was looking for after minimal briefing — and match on both technical depth and cultural fit — meant the team could skip the foundational alignment phase that slows down most new hires and get straight to building.

In Their Words

"We had a very low failure rate. They really understood what we were looking for after just a one-pager. I don't know where they find them, but they're magical."

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